Raya is a tangible sport buddy that helps women to realize their workout by reminding them of their goals and self-commitment. We conducted two user studies, a two-weeks longitudinal study and a user test, to explore how emotional design and tangible interaction, influence women’s experience and motivation to exercise. Findings suggest that Raya can enhance participants’ motivation to exercise by providing an effective and emotional support. Emotional aspects triggered by the tangibility of the buddy are valued as compared to virtual support for physical activity.